Mirage Body Shop - SEO recovery, platform delivery and booking workflow
Voluntary project: built and deployed in 2025 for a Coventry vehicle repair business. After nearly a year with little activity the site had slid out of view; work restarted in 2026 with bug fixes and technical SEO, and visibility returned within the first month of structured work. The site started from zero: no blog posts, no service-area or location pages, and no content programme at all. Content SEO began in April 2026 and was run aggressively over the following months, alongside a rebuild of the platform itself. Google Search Console shows over 1,600 organic clicks and 200,000 impressions across a three-month window (July to October 2026) at an average position of 12, and the trend is still rising; guide content written from scratch earns its first organic clicks from a standing start. The business is also cited by AI search surfaces for recommendation-style local queries. Delivered as four platform releases since March 2026 on a custom MVC build: technical SEO, theme and layout fixes, an AI chat assistant, structured enquiry intake, and instant phone notifications for new bookings and contact enquiries so the shop can respond while the customer is still choosing. Built for agentic search as well as classic crawling: llms.txt is generated automatically from the same source as sitemap.xml and robots.txt so all three stay aligned, new and updated content is submitted to IndexNow automatically on publish rather than waiting to be recrawled, and AI crawler activity is tracked across eleven named agents including GPTBot, ClaudeBot, PerplexityBot and Google-Extended, so AI referral behaviour can be measured rather than assumed. Built on bespoke architecture with structured service and content fields, booking and quote forms, and a database designed around the shop's real workflow rather than a generic template.
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