Nicolaie Cristea SEO Consultant & Web Developer

Voluntary project: built and deployed in 2025 for a Coventry vehicle repair business. After nearly a year with little activity the site had slid out of view; work restarted in 2026 with bug fixes and technical SEO, and visibility returned within the first month of structured work. The site started from zero: no blog posts, no service-area or location pages, and no content programme at all. Content SEO began in April 2026 and was run aggressively over the following months, alongside a rebuild of the platform itself. Google Search Console shows over 1,600 organic clicks and 200,000 impressions across a three-month window (July to October 2026) at an average position of 12, and the trend is still rising; guide content written from scratch earns its first organic clicks from a standing start. The business is also cited by AI search surfaces for recommendation-style local queries. Delivered as four platform releases since March 2026 on a custom MVC build: technical SEO, theme and layout fixes, an AI chat assistant, structured enquiry intake, and instant phone notifications for new bookings and contact enquiries so the shop can respond while the customer is still choosing. Built for agentic search as well as classic crawling: llms.txt is generated automatically from the same source as sitemap.xml and robots.txt so all three stay aligned, new and updated content is submitted to IndexNow automatically on publish rather than waiting to be recrawled, and AI crawler activity is tracked across eleven named agents including GPTBot, ClaudeBot, PerplexityBot and Google-Extended, so AI referral behaviour can be measured rather than assumed. Built on bespoke architecture with structured service and content fields, booking and quote forms, and a database designed around the shop's real workflow rather than a generic template.

Voluntary project: designed and built the website for a Coventry car body repair business on a custom PHP/MySQL MVC platform. After a year with little activity, the site has just been relaunched with a new theme, a modern responsive layout, refreshed service information and technical SEO improvements. Google Search Console shows 98 organic clicks and around 14,900 impressions across a three-month window (July to October 2026) at an average position of 21.1. The homepage grew 340% to become the site's strongest entry point, service pages such as paintless dent repair began ranking, and new guide content on paint cracking went from no impressions to its first organic clicks.

Voluntary project: designed and built the website for a UK vehicle recovery and transport company on a custom PHP/MySQL MVC platform - service and area pages, a quick-quote form and online booking. After a year with little activity, work restarted in 2026 with technical SEO and new content. Google Search Console shows 37 organic clicks and 3,950 impressions across a three-month window at an average position of 23.2. Location pages covering Glasgow and Derby moved from no impressions to ranking and earning clicks, and guide content answering real customer questions - such as whether a car can be transported without an MOT - became a top entry point from a standing start. Work covered technical SEO, an area-page architecture for national coverage, and question-led content.

Voluntary project: designed and built the website for a Coventry vehicle servicing business on a custom PHP/MySQL MVC platform - service pages, a quick-quote form and online scheduling. After a year with little activity, work restarted in 2026 with technical SEO and new content. Google Search Console shows 21 organic clicks and 14,400 impressions across a three-month window at an average position of 28.4. Growth is content-led: guide pages on car battery replacement, replacement cost and overnight battery drain all moved from no impressions to earning their first organic clicks, building topical coverage around the services the business sells. Work covered technical SEO, service page structure and a question-led content programme.

Voluntary project: built a tailored CMS for Express Removals with real-time quote generation, booking management, and lead capture. Developed using PHP (MVC), MySQL, and a mobile-friendly frontend with HTML, CSS, and Bootstrap to automate operations and enhance customer experience.

The platform behind BoldCrafter, built from scratch rather than assembled from a CMS and plugins: a hand-built PHP/MySQL MVC framework of 124 controllers, 75 models and 52 services, covered by 52 automated tests. SEO tooling is first-class and proprietary: automated site auditing and scoring, SEO reporting, page metadata management, llms.txt generation for agentic search, and IndexNow submission that fires on publish so new and changed pages are announced instead of waiting to be recrawled. Search and analytics data is pulled in from Google Analytics, Google Business Profile, Bing Webmaster Tools and Ahrefs. The site also carries an on-site chat assistant for visitors. The commercial side carries Stripe payments with webhook-driven order fulfilment, a shop and cart, customer intake, bookings, a KPI dashboard and Telegram alerting. Social publishing posts to Facebook and LinkedIn. The platform is also its own proving ground: the site was only opened to search engines at the end of May 2026, and in the months since it has reached 68,700 impressions, with city landing pages for Wolverhampton, Birmingham and Coventry all moving from zero to ranking. Click volume is still early-stage while those pages climb, which is the honest position for a site indexed since late May.